Startup Agency
Strategy Lab & Bespoke Software Engineering

Friction is the Enemy of Revenue.

We identify where operational friction exists, design the architecture to remove it, and build the technology around how your organisation actually needs to work.

Lodge Your Software Specification
Strategy Architecture Engineering
What We Build

Software shaped around the operation.

When standard platforms force a business to compromise how it works, we design the system around the business instead.

Bespoke software systems
01 / SYSTEMS

Bespoke Software

Custom platforms engineered around the workflows, processes and commercial requirements of the organisation.

Operational software
02 / OPERATIONS

Operational Engines

CRM, administration, payments, automation and reporting connected through one purpose-built back office.

Digital interfaces
03 / EXPERIENCE

Digital Interfaces

Mobile-first PWAs and role-specific portals connecting users directly to the infrastructure behind them.

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Our Approach

The architecture follows the problem.

We do not begin with a predetermined product or platform. We begin with the operation and work out what the technology needs to do.

01

Understand

Map the people, processes, information flow and points of friction.

02

Architect

Define the roles, workflows, database structure and system logic.

03

Build

Engineer the interfaces and infrastructure as one connected system.

Strategic Technology Partner

Connecting the physical world to the software that runs it.

Hook’d connects buildings, assets and spaces. Startup Agency turns that live information into dashboards, alerts and operational action.

01 Sense
02 Connect
03 Act
One managed infrastructure, from physical environment to operational software.
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Built in the Real World

From operational challenge to live infrastructure.

Selected systems demonstrate the range of problems our architecture has already been used to solve.

Safety Links infrastructure
Public Safety

Safety Links

Live civic reporting infrastructure with browser location, anonymous token tracking and dynamic incident management.

Just Laundry platform
Logistics

Just Laundry

A four-role operational platform connecting customers, drivers, local managers and system administrators.

Scotland Local platform
Community Commerce

Scotland Local

Commercial infrastructure supporting subscriptions, access controls and business tools across a large community network.

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Start With the Problem

Show us where the friction is.

Tell us what needs to work better. We’ll start with the operation, understand the challenge and determine what the technology needs to do.

Lodge Your Software Specification
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